Lens Vs. Virus

In the present Corona situation, most people think that it is possible to plan for a wedding photo shoot. Several people have even postponed the function since public gathering is not recommended. There is no need to worry if your wedding has been planned in the forthcoming months. Top marriage photographers in Chennai have completely transformed their photography services according to the current situation.
It means they offer instructions before the occasion and their lens will do the entire task. If the wedding is planned in your home, they would arrive by following all precautions and offer services as per your needs. Before arriving, they will conduct a personal meeting with the client or couples, to give instructions. If you have any specific requirements, you can share and learn whether it is possible or not.
Being one of the best candid wedding photographers in Chennai, WeDid has shared an infographic to explain how their lens plays a major part in this coronavirus situation.

Getting The Best Out Of Your Wedding Photography

The wedding day passes by in a blink of the eye. One minute you are furiously planning the D-Day and the next it is gone. All that remains is the Wedding photography. Those snapshots are your memoirs for life. It is why working in tandem with the wedding photographer is crucial. When you coordinate with the photographer well, the wedding pictures come out gorgeous. On top of exceptional images, an excellent relationship between the wedding party and the photographer make the process fun and much smoother.

WeDid wedding photographers are your expert candid wedding photography professionals with a keen eye for precision and perfection. We love to capture the emotions in its purest form without a tinge of pretension or artificiality. We stand strong with over 10 years of experience in the wedding photography field and dedicate our success to our dearest customers.

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Engagement Photography	Wedding Videography	Brahmin Wedding Photography
Corporate Photography	Event Photography	Fashion Photography

Also Read: Why you should go for a pre-wedding photoshoot?

But how do you make sure that the wedding images turn out to be flawless? What step should the bride and groom take to collaborate with the wedding photographer well? This article aims to deliver the answer to these questions.

Build A Timeline For Wedding Photography

A wedding celebration is chaotic. No matter how well you plan and how realistically your schedule the day, something will go wrong and cause a delay. That starts a domino effect that impacts the entire day – the ceremony gets delayed, which reduced the time left for formal photos which means the reception is late.
The first trick is to plan the whole day with buffers included at every stage. For instance, always allow for a considerable time for the bride and bridesmaids to get ready. The second trick is to plan the actual photo session. When you are slotting out time for pictures, sit with the photographer and ask them how much time will they require for the photos. Allot the time they advise and then stick to the timeline on the wedding day.
A critical point to keep in mind here is that weddings tend to get late, so factor a lot of things while creating the schedule. It will ensure that you don’t have to cut off the photo session mid-way and sacrifice on the pictures.

Listen To The Wedding Photographer

A lot of brides and grooms give the wedding photographer a whole slew of samples taken from Instagram and Pinterest. They want to replicate those images on their wedding day. While taking inspiration from a few online photos is a great way to create unique moments, handing the photographer a long list of must-click images is not the done-thing.
It overwhelms the photographer and stifles their creativity which results in sub-par pictures. Therefore, trust the person to take kickass wedding photography and listen to their ideas. Let them shoot in the style they want, and the captures of the day will be beyond gorgeous. After all, do you want to spend your wedding day recreating cliched photos or creating unforgettable instances?

Use Candid Wedding Photography

Yes, posed wedding photos are essential. But don’t waste a lot of time on them. There are multiple ways of approaching wedding photography. Each is subjective to the bride and groom. One of them is candid wedding photography. Take a few traditional photos of the bride and the groom with the immediate family and then give the photographer the freedom to snap candid images.
These are in-the-moment pictures that capture the genuine emotions and feeling of the day. Often it is candid photos of a wedding that turn out to be the most incredible and heartfelt. Furthermore, candid photography comes handy when the time between ceremonies is limited. Instead of wasting the short break between the wedding and the reception clicking posed photos, use it to rest for a bit. If you are worried about capturing every guest on print, candid images will do that.

Always Have A Plan B

When you least expect it, things tend to go wrong. It is why every wedding should have a plan B in place. E.g., if the ceremony is in the open, ensure that the venue has an indoor area where the function can be shifted in case of rains. A backup plan will make sure that you don’t end up with soggy, wet photos of the day.
If the hall or lawn is being used for two different ceremonies on the same day, then there may not be time to click photos as the staff would need to redecorate the area as soon as possible. In such a circumstance, have another nook or corner in mind to get the photos clicked.
Lastly, talk to the wedding photographer about backup equipment. Professionals and experienced photographers like us always carry extra lenses, cameras, flashes and tripods. Backup gear is useful when the original equipment fails, and they offer the photographer the choice of varying shooting styles.
At Wedid, we take care of every little detail like carrying two card slots to backup up photos as soon as they are clicked and scheduling photo sessions beforehand. It guarantees that the final days goes off without a glitch.

How To Go About Planning Smarter Wedding: Cutting The Budget

Wedding Cost, A Lot. Be Quirky And Smart

Even before the wedding date is finalised, the ideas that roll through the mind of the bride, groom and family number more than the stars. From décor to food, once the ball starts rolling, there is no stopping it. But regardless of the stunning ideas, the budget of the wedding remains the same. Few of us, if any, can afford to incorporate every desire, dream and wish in the celebration. The finances just do not allow it.

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Also Read: Getting The Best Out of Your Wedding Photography

We know. Weddings are a costly affair, but that doesn’t mean you have to compromise on all your hopes or cut corners on quality to make it a success. With a few quirky and smart strategies, every wedding can be planned well with a budget. No, we aren’t pulling your leg. It is very much possible with the following practical tips.

Ways To Cut Down The Wedding Budget Without Compromises

Your Wedding Décor:
There are some aspects of weddings that cost more than others. Décor is one of them. Traditional choices eat into your money faster than a caterpillar munching on a leaf. Pick out-of-the-box decorations such as local craftsmen made items instead of branded ones. Artificial flowers instead of fresh ones. Eschew fabrics; it is expensive. Upcycled objects are a cheap and great way to be unique.

Your outfit:
For the bride, the bridal lehenga along with the jewellery make a substantial chunk of expenses. Considering the attire is only once in a lifetime, it is foolhardy to buy something exorbitantly expensive. Some budget ideas are:
Look for designers who have a buyback scheme. It will help recover the cost.
Get the attire made locally. Choose your design and rope in tailors in your home town to make it. Stitching is far more pocket-friendly than buying off the rack.
Rent your bridal lehenga, and if that does sound appealing, then buy one and resell it. There are a lot of online platforms that buy worn bridal lehengas.

Your Wedding Venue:
An upscale hotel is expensive, exceedingly. An upscale hotel within city limits is expensive, astronomically. Any couple who has been searching for suitable wedding halls will know this. To bring down the wedding venue budget, look for:

A place that is outside the city limit
A wedding date during offseason – most hotels, resorts and halls offer substantial discounts
A weekday for the wedding. Booking on the weekend costs more
A site that doesn’t emphasise on in-house vendors. Catering, décor and other services, when hired from third-parties, costs a fraction.
Open ground or hall because their tax components are just ten to fifteen per cent. When compared, hotels have to pay 35 to 50 per cent as tax, which increases the price noticeably.

Two More Strategies To Reduce Wedding Expenses

The Food
Weddings are known for their food. But did you know that international cuisine costs 400 rupees more than Indian cuisine? That’s per plate and the bear minimum. At the best wedding venues, the difference is even steeper. Therefore, try to keep as many Indian dishes as possible to cut down on your food budget.

Your Photographer
In recent years, one of the most significant expenses of any wedding has come out to be photography. A renowned team can charge as much as 5 lakhs for just two ceremonies. The figure climbs for the more well-known wedding photographers in Chennai. A simple trick in the book to lower the expense is to hire freelancers. You can even choose budding photographers who are working their way up. Their services are not only better, but they work harder to prove their worth.

How Candid Photography Is Taking Over Weddings!

Candid Photography Is Here To Stay! Candid photography seems to be the order of the day when it comes to weddings these days. We know all about the traditional wedding cameraman and his assistant taking up their position at one spot, exhorting people to stand straight, to come to the front, to smile at … Continue reading “How Candid Photography Is Taking Over Weddings!”

Candid Photography Is Here To Stay!

Candid photography seems to be the order of the day when it comes to weddings these days. We know all about the traditional wedding cameraman and his assistant taking up their position at one spot, exhorting people to stand straight, to come to the front, to smile at the camera, generally making people miserable, or subject some poor, hapless couple to do some ridiculous posing and staging.

The candid photographer, on the other hand, is more of a stealth worker with mad ninja skills to be at the right place, at the right time, to capture that right moment on the camera. Close friends or relatives usually take up the task at weddings, but with professional candid photographers around you can end up with a solid collection of beautiful wedding pictures to reminisce over for many years to come.

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Also Read: How To Go About Planning Smarter Wedding: Cutting The Budget

Four Reasons Why You Should Go For Candid Wedding Photographers in Chennai!

Posing Is Passe!

Posing for the camera with a stiff, awkward and self-conscious smile till your jaws hurt is nobody’s idea of a good time. Some people even end up looking as if they are in unbearable pain in the traditional pose-and-shoot pictures. Not to mention, the deer-caught-in-headlights look thanks to the blinding lights that traditional photographers love to log around. As a result, people are open to ideas that would make the wedding album to be more than a collection of the same old boring poses.

Emotional Atyachaar

A wedding is all about emotions – The love, joy, and hope in the eyes of the bride and groom, the anticipation and excitement of a new beginning, the fun and revelry of good times with friends and loved ones, the bittersweet pangs of separation from family. Traditional photography would never be able to capture them in their pre-occupation with staged photos. Which is why a candid photographer is good to have at hand at a wedding

Au Naturel

Natural expressions make for the best photos! Capturing those perfect moments that reflect the moods and emotions that people go through at weddings make for priceless memories. The bridal glow, the bashful groom, a mother’s happy tears, the playful little sister’s antics, none of these moments should be missed!

Spontaneous Reaction

Things are always happening at a wedding. The various ceremonies and rituals that are the cornerstone of Indian weddings occur one after another like clockwork. So it is up to the photographers to be on their toes and have their wits about them to make sure they do not miss out on those spontaneous, fleeting moments that capture the essence of the union taking place at the wedding.

Here Are Some Practices That The Best Candid photographers In Chennai Swear By!

Many wedding photographers in Chennai are now making a mark with their candid photography skills. They meet with the couple before the wedding and build a quick rapport with them to maximize the comfort factor. They get to know the principal players at the wedding and the who’s who of both their families, to cover them all in their sights at the wedding. They have to be unobtrusive and blend in with the background to be able to capture the most unguarded, candid moments.

If you can find such a photographer to cover your wedding, you can be sure of getting a beautiful wedding album for the ages!

Top Tips From Pre-Wedding Photographers in Chennai!

Pre-Wedding Photo Shoots are All the Rage Now! Say Wedding Photographers in Chennai Pre-wedding shoots have caught on big time in the Indian wedding scene! Couples all over the country are opting for these fun photographic outings with their significant ones for creating some beautiful memories and some spectacular photos for the wedding album. … Continue reading “Top Tips From Pre-Wedding Photographers in Chennai!”

Pre-Wedding Photo Shoots are All the Rage Now! Say Wedding Photographers in Chennai

Pre-wedding shoots have caught on big time in the Indian wedding scene! Couples all over the country are opting for these fun photographic outings with their significant ones for creating some beautiful memories and some spectacular photos for the wedding album. Here are the many reasons brides and grooms are making pre-wedding shoots a part of their wedding festivities!

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Also Read: How Candid Photography Is Taking Over Weddings!

Pre Wedding Photographers in Chennai Explain Why You Should Go For A Pre-Wedding Photo Shoot!

1 Giddy with Anticipation

It is safe to say that the engagement period would be the most exciting time for any couple. The thrill of getting to know their spouse-to-be, the sharing of dreams and hopes, not to mention the anticipation of it all – that is what these pre-wedding shoots are all about. Their primary purpose is to document for posterity, the freshness of new love and the beauty of endearing affection between the bride and groom.

2 It is a Date!

Who would say no to an opportunity to have a romantic date with their Better-Half-To-Be, with or without a chaperone? Pre-wedding photoshoots are, more often than not, all about candid shots of the couple as they go on a picnic or walk or some such outing in a pretty locale. So it is essentially an unofficial date for just the two of them – with a photographer looking in, of course!

3 Get to Know Your Wedding Photographer

A pre-wedding shoot is also an opportunity for the bride and groom to develop a rapport with their wedding photographer and the vice-versa, assuming the same person is covering the wedding too. It helps everyone understand each other’s styles and preferences and for the photographers to get a close picture, so to speak, of the subjects, namely, the bride and groom.

Fun Pre-Wedding Photo Shoot Ideas from Accomplished Pre Marriage Photographers in Chennai!

Here are some fabulous ideas for your pre-wedding shoots from wedding photographers in Chennai

Go Traditional

A perennial favourite, this pre-wedding shoot is all about the bride and groom embracing and celebrating their culture and their traditions. It is all the more interesting when the bride and groom are from different cultures, and the shoot juxtaposes them together to make an interesting tableau.

Upping The Glam Quotient

Decided to go all out for your pre-wedding shoot? Glamorous outfits and exotic locations, here we come! Create a fantasy world for the just the two of you and see magic happen!

Casual Moves

No fuss and frill and frippery for you? That is perfectly fine too! Dress down, kick back and spend a casual day out with your loved one! Walk in the beach, a stroll in the park, a hike up a mountain – Pick what works for the both of you and make it happen!

Miniature Magic

This concept seems to have caught the imagination of many a couple around the country. Miniature versions of the couple surrounded by larger than life everyday articles – what a delightful idea with just a touch of whimsy and fantasy!

That’s all folks – All that you need to know about pre-wedding photography! So, go over the list of pre-wedding photographers in Chennai, find the right one for you and nail that pre-wedding shoot!

Tips for Corporate Event Photography

Corporate Event Woes Faced by Event Photographers in Chennai Corporate event photography can be tricky at best of times! Potential photo opportunities pass you by in the blink of an eye (or shutter if you will)! You feel hurried all the time. You have to take good, clear shots of the goings-on without blocking the … Continue reading “Tips for Corporate Event Photography”

Corporate Event Woes Faced by Event Photographers in Chennai

Corporate event photography can be tricky at best of times! Potential photo opportunities pass you by in the blink of an eye (or shutter if you will)! You feel hurried all the time. You have to take good, clear shots of the goings-on without blocking the audience. You have to be prepared for quick changes of lighting and settings as the event progresses. To top it all, after all that effort, you may not have a single good photo that is worth adding to your portfolio!

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Engagement Photography	Wedding Videography	Brahmin Wedding Photography
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Also Read: Top Tips From Pre-Wedding Photographers in Chennai!

Here are 6 Handy Photography Tips For Covering Corporate Events – From Industrial Events Photographer in Chennai.

1.Early Bird Gets the Shot

Make sure you get to the venue way ahead of time to set up. Talk to the organizers about the various items on the event’s agenda, who the chief guest is, who are all the main speakers. Determine the best position to take the photos from, a photo op area with enough lighting for group shots, if required. All this prior planning will help you be best prepared for covering the event satisfactorily!

2.Blend In!

Dress up a bit to blend in with the crowd! Most corporate events are formal affairs that encourage a particular dress code. Follow it! It tells your client that their programme is important to you and you have the utmost interest in the event’s proceedings. It helps you connect with your subjects easily too.

3.Locked and Loaded

Check and double-check your camera equipment. Make sure you equip yourself with different lenses for covering different ranges. If you are capturing the action on the stage, you would need a long-range lens, so you can stay put in one place and be able to zoom in and get good shots of the proceedings. But for closer shots of the audience, guests or speakers, a short zoom lens is in order.

4.Be Prepared

While prepping, determine what settings will work for which kind of pictures and be ready with them. You will have to quickly change back and forth between many settings as the event progresses. So, be prepared beforehand for such dynamics. If not, you are going to be missing a lot of good shots!

5.Flash at the Ready

Keep your camera flash on standby at all times. You never know when you will suddenly require it. You cannot be fumbling and scrambling around for it on the fly! You will not get that money shot if you are not ready for it!

6.Efficiency is Key!

Make sure you have a quick turnaround time for delivering the photos after the event. Be ready with your edits quickly and send them out within 24 hours, preferably. Otherwise, your pictures would just become stale news in the fast-paced age of social media!

Corporate and Cultural Events Pay the Bills, Say Experts in Corporate Events Photography in Chennai!

Corporate Events can be pretty lucrative photography assignments. Same can be said about cultural events photography in chennai. Chennai has plenty of both! These six professional tips can help you make the most of them. Grab these valuable opportunities and build a good client base who would come back to you for more such assignments. Build a good reputation by being quick and good with your job, and you can be laughing all the way to the bank!

Why you should go for a pre-wedding photoshoot?

Pre-wedding photography is fast becoming a trend these days. Couples decide a date and venue before their big day for shooting photographs. The pre-wedding photography is a fantastic opportunity to get to know the photographer who is going to do your wedding photoshoot. It also gives a chance for the couple to understand each other better and spend time with each other. For the photographer, this is a chance to understand the personalities of the couple so that he can plan the wedding photoshoot accordingly. There are many wedding photographers in chennai who are experts in taking candid and couple shots that work well. If you are still confused about whether you must go for the pre-wedding photoshoot, here are some reasons why you should go for one!

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Also Read: Tips for Corporate Event Photography

Photography is another reflection of one’s personality. Therefore, the photographer should be able to capture it well. Also, the photographer should suggest you to strike a pose or take a creative shot that works well for both of you as a couple rather simply recreating another photograph. Therefore, when you choose a photographer make sure that he is able to understand you and any ideas of how you want the photoshoot to be. Unless you feel comfortable with the photographer, you can’t strike a pose in front of the camera.

Going through a photographer’s portfolio is the best reflection of the work he can do. However, apart from the portfolio make sure that you ask as many questions about the shoot such as his availability, charges for the photoshoot, location etc. You could also ask him if you need to carry any props for complementing your photographs. If you are comfortable with everything, make sure that you book an appointment for the date and time that works for both of you.

The most difficult task of choosing the photographer is how complete. The next step is to decide your looks. Make sure that you look your best. Plan in advance on the type of clothes you would want to wear for the photographs and accessorize them well. You could also discuss with the photographer on what he prefers you to wear for your photoshoot and decide accordingly. There are also some photographers that can provide styling services for a few extra bucks. Check with your photographer if he has any suggestion on the same.

Now that you are ready to get shot, decide where you would like to go for your photoshoot. Where you want the picture to be taken depends entirely on what type of photographs you want and the backdrop that will work for that pose. Beaches, resorts, palaces, parks and sometimes even a busy street acts as the perfect place to get the photographs done. You can also ask if your photographer can do two different locations in order to make a difference. Depending on whether you want a romantic photoshoot or a casual one, pick the location that works best.

Wedding is one of the biggest decisions in a lifetime. Pre-wedding photoshoot definitely adds more smiles to your wedding memories. Also, it is a perfect chance to spend some time with your fiancé at a fancy place before the wedding. Therefore, go ahead and plan the photoshoot to have a great time and add great memories too.

Bridal Photographs that should not be missed on the big day

Weddings are the most important event in an individual’s life. It is a much awaited day with lots of worries and happiness. A proper wedding requires proper planning and execution. It is a collaboration of both the families along with a professional wedding photography in Chennai. The bride and the groom want to look … Continue reading “Bridal Photographs that should not be missed on the big day”

Weddings are the most important event in an individual’s life. It is a much awaited day with lots of worries and happiness. A proper wedding requires proper planning and execution. It is a collaboration of both the families along with a professional wedding photography in Chennai. The bride and the groom want to look their best on their special day and the moment has to be frozen for a timeless journey.

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The best shots:

Wedding is a huge gathering of friends and family. It is difficult to get good shots, so there should be a proper planning to achieve this target. First, there should be a proper coordination between the family and the photographer. The photographer should know the family and their taste, the photographer should know the relatives and their importance in the family. Here are some of the best shots that can never be missed:

The wedding attire: The wedding attire is chosen after some careful selection. So give some importance to the attire, whether it is a lehenga,kanjeevaram sari or a beautiful gown. Give some character to it and take some candid shots.
The various events: Each religion and regions have different customs to practice, they should be given importance. Some events are haldi,sangeet and mehendi
The transformation: The transformation of a girl to a princess is a much- awaited event.The girl with the best jewellery and the best makeup looks her best. The photographer can capture the makeover with some emotional touch. The mother and siblings giving some final touch-ups and a sneak peak by an emotional father make for a beautiful photograph.
Bridal portraits: The bride is undergoing a lot of emotions from worries to happiness and vice-versa. All these emotions should be captured at the precise moment. The bride should get ready long before the event so that the photographer can take the best portraits in all the freshness.
The walk down the aisle: This shot should never be missed, the entrance of the princess for her special event.The proud father walking down the aisle to hand over his pride to another with confidence.
The parting: The emotional drama ends with tears and worries. It is time for the daughter of the house to depart from her home to another and time to take up new responsibilities. These moments should be captured with elegance.

The conclusion:

The wedding is an important event, the moments that are gone forever can be reproduced only by the photos. The bride should discuss her likes and dislikes with the photographer so that he can capture the best timely shots. Shots can be improved if there are enough time and patience for it. Just like the beauty of a marriage let the pictures remain in the minds forever.

How To Get The Best Birthday Photos

Kids’ birthday parties are great fun to watch and experience. You can see the immense joy on your kid’s face when everyone sings, and he\she blows the candle. To capture these moments and to remember this special occasion capturing good photos is important. Each birthday is a milestone, and it’s a treasure you will want … Continue reading “How To Get The Best Birthday Photos”

Kids’ birthday parties are great fun to watch and experience. You can see the immense joy on your kid’s face when everyone sings, and he\she blows the candle. To capture these moments and to remember this special occasion capturing good photos is important. Each birthday is a milestone, and it’s a treasure you will want to look back with fond memories. To capture those funny, tender and joyful moments on photos is difficult for you when compared to professional birthday photographers. Here are a few tips that can help you.

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Top tips by best birthday photographers

Pics of prep: First birthday photographers suggest that you take pics of the preparation of the party and the party space. After the venue is decorated and is ready to get visitors its the best time to get some clicks. Many parents prefer to dress the kid in party wear and take pics of the venue before everyone arrives but ensure you don’t tire the kid too much. If you have multiple dresses, you can take pics of the kid in that wear a few days before the event so that your child is not stressed out opines photographers for birthday parties in Chennai.

Go low down and get up high: The kids are little so you will want to get down low to get some exciting photos. You may have to sit, kneel down or even get onto your belly to click them playing or enjoying the party. It is also a good idea to get some overhead shots of everyone at the party. It will be an excellent addition to the album opines birthday photographers in Chennai. You can stand on a table or a chair to get an overview.

Don’t forget to get in: Most often it is seen that the parent clicking the photos is missing, so ensure that you are also in the family picture. Ask your friend or someone to take pictures of you along with your family so that you are also part of the album.

Close up pictures: It is essential to get some up-close photos of your baby and everyone else in the party. Having close-up images along with wide-view ones will add more variety to your photo book. You can also send thank you emails with their up-close image; you can also recall all the fond memories of all the friends you and your child had at the first birthday.

Shoot other things too: The first birthday party is not just about the people but also about the effort into decorating the party space. Best birthday photography insist that you should take shots of all the props that give the feeling of the first birthday party. It can also include the food, gifts that are placed on the table, balloons on the floor. A close-up shot of the cake with and without the baby, party banner all make for a good cover photo.

Your child’s first birthday party is excellent fun but ensure you don’t spend all the time taking photos. Enjoy the party, have fun with your kid and if you are always behind the camera you child may get cranky and start crying. So have a good time and enjoy the party.

Photography trends of 2018

Like all other creative fields, every new year brings new trends in photography too. Photography as an art form is making enormous progress, and the recent past has seen a lot of talent being promoted. Due to social media and digital technology, there are lots of innovations in all forms of photography. As the year … Continue reading “Photography trends of 2018”

Like all other creative fields, every new year brings new trends in photography too. Photography as an art form is making enormous progress, and the recent past has seen a lot of talent being promoted. Due to social media and digital technology, there are lots of innovations in all forms of photography. As the year progresses some new trends are emerging in the photography industry listed below are a few of them.

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2018 Photography trends:

Travel photography: Most travelers take photos when they travel to new places or go on a vacation. A camera is a great tool to have to capture the memories and also the place you visit. Travel Photographers take artistic pictures and make even the most ordinary place look fantastic. As people travel more to far off and hidden places, travel photography is a trend that will continue to work its magic both in the commercial as well as the social world.

Colorful is back: Vibrant colors is back by pushing the monochrome to the backseat. Best photographers are those who are making a statement with those vivid colors and making a huge impact using mismatched hues. For a picture to look pleasing the pairing of colors palettes and use a few vibrant colors on a minimalistic image creates a beautiful contrast. A simple photograph can be tweaked to make it appealing to the viewers by adding colour overlays. You can also add a duotone effect by adding a combination shade. There are various editing tools that can help you experiment with the existing content.

Technique Matters: Technique and the thought behind the picture is the flavour of this season. The timelessness of the photograph is favoured along with the quality and the beauty of the image. Trendy photographers in Chennai have gone back to basics and are now creating images that are more real with natural lighting, and with no or minimal post-production editing. The ‘film look’ of the past few years is being overlooked while the focus is more on selective coloring. Technique and timeless photographs will emerge as one of the 2018 photography Trends.

Trends fashion photographers should know

Lighting: Using the light available effectively is an art every fashion photographer has to learn. Best professional fashion photographers manipulate the light that they have to create images that are striking. Also trending is mixed lighting, light patterns that are traditional and lighting that is glaring and harsh is out.

Back to color grading: If the Spring and summer 2018 fashion scene is taken into consideration, color grading has come back to the fore. The peach rose, and gold skin tones are now preferred over the neutral colors.

Mixed media: The popularity of videos are on the rise, and that is majorly due to social media. Photography has been reconfigured with even the leading fashion brands integrating videos with fashion photography. A combination of still and video photography is a big success. Video games that are interactive, cinemagraphs, motion portraits are being used by major fashion brands in conjunction with still photos to make an impact.

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